34% of startups shut down due to lack of product-market fit.
Yet, there's a way to prevent it: turn PMF into your main metric. That's what Superhuman did:“Reorienting Superhuman around PMF paid off. When we started this journey in the summer of 2017, our product/market fit score was 22%. Within just three quarters of our work to improve the product, the score nearly doubled to 58%.”
It's pointless to try to grow your startup before you've made your way to the point where there's a really strong desire from the market for your product. That's what this eBook will help you achieve.
You'll finish the book...
- Understanding product-market fit and how does it look like.
- Being able to measure PMF for your startup.
- Knowing actionable step-by-step strategies to achieve it.
We've consumed +100 resources about PMF (podcasts, videos, articles) and turned all of our insights into this eBook.
The eBook has 8 chapters.
The first and longest one is about the why, what and how of product-market fit. You'll learn what PMF is, its problematic relationship with growth, where and how to find it, how to know if you've achieved it, and 4 frameworks that work for all kinds of startups at any stage.
The next seven chapters are case studies on how have the following companies achieved PMF: Superhuman, Segment, ClassPass, Intercom, Airbnb, Slack and PayPal.
You can reach me at firstname.lastname@example.org if you have any questions.
+255 copies sold already. This is what people are saying:"It's been great watching this book come together. I love learning the micro from the macro. And vice versa. Find out why growth efforts are often wasted without product-market fit. And how some of the legends achieved it." - Founder of Trends.vc"Startups are risky ventures. This is the handbook for founders who want to derisk their startup ideas — before spending years on an idea that could have been validated in days.A no-brainer purchase." - Aadil Razvi, Head of Sales at Demand Curve